danceeast

danceeast - one of the uk’s leading dance organisations - has entrusted their photography to us for years.

As one of the UK’s leading Dance Organisations, DanceEast are proud to involve over 40,000 people annually in joyful and life-affirming dance-based activities and we’re thrilled to capture the magic of it.

the challenge.

DanceEast exist in the arts space, a moving, ever-shifting and evolving environment which demands agile people who can deliver across anything from large events to small workshops, portrait sessions, architecture, sponsorship and beyond. We needed to always be adaptable to their changing needs.

Environments can be challenging too - difficult lighting, mirrored walls and, first and foremost, safeguarding which gives us a complex permissions challenge. Not only that, we needed to be the kind of people who walk into a room of people of varying ages and abilities and make them feel comfortable we were there.

All this and working within the restrictions of an organisation primarily funded by a shrinking arts budget from central government. We needed to make the right work which resonated with people on the best budget available, using our time carefully to get things done.

how we made it work.

We’ve loved the years of working with DanceEast to produce imagery which connected with their audiences and has helped to drive funding, uptake of events and programmes and engaged with communities. We did this through:-

  • Putting an experienced, agile team in place that could respond to changes on the ground and were experienced in working with varying subjects. This meant we could meet a number of DanceEast’s needs within single shoot days rather than splitting into separate activities.

  • Put safeguarding at the forefront and put a team in place who were experienced with supporting safeguarding policies and working with the restrictions of permissions. Not only this, but we worked to reflect the people of everything we did, ensuring they were fairly represented and part of the overall library of images.

  • Finding ways to be more efficient and use budgets as effectively as possible. By grouping shoots, finding key times for the right shots and putting in the work in pre-production, we could ensure our shooting time was carefully used to get the best shots.

Services Used.

PHOTOGRAPHY / Production / post production

The Impact.

100% of Shot List delivered • 100% Safeguarding adherence • 100% Delivery deadlines exceeded • Library of images across multiple business areas

“Photography is a huge part of the DanceEast brand and it plays an important part in leading our communication. With Al and the team, not only do we get to work with friendly and professional people but we get high quality images at the end of it. Safeguarding is always the forefront of their mind and they’re brilliant to work with.”

Jemma Howard, DanceEast

ready to see how we can help?

Next
Next

Trolex