TROLEX
environmental safety brand trolex entrusted us to showcase their industry leading products.
Keeping people safe through technology in hazardous environments, Trolex have a range of products that are leading the way and needed us to produce materials that supported expanding in markets.
the challenge.
With products designed to thrive in difficult environments, our challenge to shoot everything in-context. We had to find ways we could showcase products across the multitude of uses and ensure everyone was safe as we did so.
Through this we needed to demonstrate the robustness and dependability of the equipment, along with keeping the human element in mind. After all, Trolex’s goal was to bring an additional layer of safety for those working in hazardous conditions.
We needed an agile team and setup too so we could respond to changing environments and schedules, and ensure we kept safety at the forefront of production.
how we made it work.
To meet these challenges, we:
Collaborated closely with Trolex and engaged in detailed discussions with engineering and safety teams to gain an in-depth understanding of their products' functionalities and the environments they serve. We wanted to really represent that connection between product and person.
Developed a comprehensive Visual Strategy that highlighted the durability and reliability of Trolex's equipment, ensuring that each image and video conveyed the brand's commitment to safety and excellence.
Put safety at the forefront of production and comprehensively managed risk, planning our movements carefully and ensuring everyone had everything they needed to get the job done safely.
Emphasized Human Interaction: Showcased real-life applications of the equipment, featuring professionals using Trolex products in their daily operations to highlight usability and trust. We used a range of locations across multiple days to represent the far-reaching areas of work products could be employed in.
Services Used.
PHOTOGRAPHY / Production / post production
The Impact.
67% increase in image engagement compared to previous imagery and UGC • Coherent range of images across multiple applications • 100% Shot List capture • Zero instances of shoot overrun • High staff engagement with productions
“The team have surpassed our expectations, both on our first project and the subsequent. They have become our go-to photographer and their proactiveness, professionalism and attention to detail are second-to-none and incredibly rare to come by.”
Bethan Lyden, Trolex