ginger owl
we helped one of the country’s most reputable events production company showcase what they do.
Award-Winning Ginger Owl are known for their experienced, capable and people-first approach and that has meant over 12 years of managing a wide portfolio of events. They asked us to help how they showcase their national and
international work.
the challenge.
The Event Production space is not an easy ecosystem to work in and Ginger Owl should know, having spent over 25 years managing crucial elements of events like Accreditation, Artist Liaison, Guest Lists, Logistics and Promotion.
Much like ourselves, people were at the very heart of what Ginger Owl are about, so we needed to show this human connection across the multitude of genres and physical spaces they worked in; this would be challenging - not only would we be working across multiple locations but tackling the layers of permissions and safeguarding as is standard across events.
Furthermore, we needed to show a consistent creative direction throughout the work regardless of setting and across photo and video.
Our experience in the live event ecosystem meant we knew the common overarching challenges we faced and knew we needed to put responsiveness and agility at the forefront of what we’d do.
HOW WE MADE IT WORK.
Working with teams of natural organisers who were well-versed in event environments was an absolute pleasure. We met the challenges by:-
Working together to map-out coverage of events throughout the year and commit the right talent in our team to be there fully briefed, accredited and ready to go
Having a coherent creative direction across mediums so that everything we made felt like our work with Ginger Owl regardless of the environment and no matter whether it was photo or video
Appreciating and working with permissions so that we capture what we need whilst safeguarding the event’s reputation (nobody wants to show stacks of heras fencing in boneyards). We used good composition techniques to avoid having to get additional permissions and ensure we’re focusing on the message
Being agile and responsive to the shifting nature of being part of an event team that’s working across multiple sites and countries simultaneously
Put the right team in place by commissioning talented, flexible photographers, videographers and editors who had significant event experience
Services Used.
Photography / VIDEOgraphy
CREATIVE / Post-Production
The Impact.
Library of stills and video covering all service areas, used across platforms and awards • 100% Attendance • Solid, cohesive Art Direction and Shooting across all events • 100% of teams briefed, tasked and accredited at least 5 days before site arrival
“Al and his team have been brilliant to work with and really understand how fast things move in events. They create beautiful work and know how to roll with the punches.”
Nancy Skipper, Co-Founder