everyman
we helped premium cinema brand everyman showcase their food, drink and partnerships.
If you love film, you’ll know Everyman. Beautiful venues across the UK that celebrate the power of the cinema experience and superior food, drink and service. As an ongoing partner, we help their showcase their offering and find new angles.
the challenge.
Everyman is already an established brand with a clear visual identity that flows throughout their world. We needed to find a way to enhance their style whilst bringing our own unique approach we’re known for.
As you’d expect from busy cinemas, the environments present their own challenges in being dark, softly-lit venues that are busy with showings and service throughout the day. This means working quickly within time slots at the right venues with the right people - we needed to be agile and be able to work across a number of locations, sometimes at short notice.
Across our spectrum of work with Everyman, each shoot presents their own challenges - whether that’s a new menu offering, a seasonal update, a premier or a partnership.
HOW WE MADE IT WORK.
We love these kind of layered clients that mean we get to shoot across lots of different areas of their brand. We undertook the following to make work they loved:-
Elevated the brand’s photography approach through blending the committed visual style with a cinematic, people-focused one. We put the people and customers of Everyman at the centre
Played and experimented without being asked and coming to the lovely Everyman team with the ideas and approaches to make improves. We made plans, shot pilots and experimented on set
Made shoots agile by using small teams, flexible kit and a smart approach to lighting that meant we could change location and cut our setup and tear-down times
Take time to understand what’s important in the different areas of the work, especially in partnerships that meant bringing a new brand tone into the mix
Services Used.
Photography / Production / CREATIVE
The Impact.
100% shot list capture across multiple shoots and venues • Food & Drink, Campaign and Event work • Zero instances of shoot overrun • 100% Partner sign off
“I’ve had the pleasure of working with Alex and the team on the last couple of years and I cannot recommend the team enough. What I really appreciate is how easy they make the whole process and the style of photography brings out the best in every shot.”
Lisa Foreman, Head of Creative
